The Amazing Race Canada

The Canadian favourite returns for season 3! We wanted to excite new and returning viewers with fun outdoor ads that screamed everything Canadian. Social Media ads were used to create the buzz and excitement, and kept viewers updated with countdowns, team info, clues, eliminations and more. The Season Finale was followed by the After The Race event, held at the Tiff Light box where the space was branded with environmental graphics, signage, and other assets. The overall momentum led to a very successful season and The Amazing Race Canada quickly became another 2015 hit!

Role: Graphic Designer